Vimla Gupta has been named senior vice president of global marketing for Bobbi Brown Cosmetics. She reports to Maureen Case, president of Bobbi Brown and Jo Malone London, and will lead the global marketing team and develop global strategies for the brand.

Gupta joined the Estée Lauder Cos. Inc. in 2008, and later, oversaw the creation, development, launch strategy and market rollout of the luxury Asian skin-care brand Osiao.